Last Modified: [12/30/2025]
INTRODUCTION
Perio, Inc. (“Perio,” “we,” “us,” or the “Company”) understands that your privacy is important to you. We sincerely appreciate your trust in us to keep your information safe. This policy describes the types of information we may collect from you or that you may provide when you visit https://barbasol.com/, https://pure-silk.com/, https://perio-inc.com/, and all other websites, services, and tools where this policy appears or is linked (our “Sites”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.
This policy applies to information we collect:
- On these Sites.
- In email, text, and other electronic messages between you and these Sites.
- When you interact with any application or content (including advertising) that may link to the Sites or this privacy policy or may be accessible from the Sites.
- Online through other websites operated by us or our affiliates and subsidiaries.
- From third parties.
- Offline, in person, over the phone, or through the mail.
This policy does not apply to information collected by any third party, including through any application or content that may link to or be accessible from or through the Sites.
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Sites. By accessing or using these Sites, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of these Sites after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
INFORMATION WE COLLECT ABOUT YOU AND HOW WE COLLECT IT
We collect information that personally identifies you in particular, or that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”), such as name, email address, telephone number, geo-location, and IP address.
We may also collect information about your internet connection, the equipment you use to access our Site, and other usage details when you visit and as you browse our Sites. We collect this information directly when you provide it to us and automatically as you navigate through the Sites. Information collected automatically may include usage details, device and browser information, IP addresses, and information collected through cookies, web beacons and other tracking technologies.
INFORMATION YOU PROVIDE TO US
The information we collect on or through our Sites may include:
- Information that you provide by filling in forms on our Sites. We may ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our Sites. This information may include:
- First and last name.
- Email address.
- Phone number.
- Mailing address.
- Location.
- Device, network, and browser information, including IP address.
- Records and copies of your correspondence (including email addresses) if you contact us.
- Your responses to surveys that we might ask you to complete for research purposes.
- Your search queries on the Sites.
We receive and store any information you enter on our Sites or give us in any other manner, including information you provide to be published or displayed (hereinafter, “posted”) on public areas of the Sites, or transmitted to other users of the Sites or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Sites with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that unauthorized persons will not view your User Contributions.
INFORMATION WE RECEIVE ABOUT YOU FROM THIRD PARTIES
We utilize third-party applications and services to provide our Sites and services to you. Those third parties may provide us with your name, email address, phone number, address, location, and device and browser information.
INFORMATION WE COLLECT THROUGH AUTOMATIC DATA COLLECTION TECHNOLOGIES
As you navigate through and interact with our Sites, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Details of your visits to our Sites, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Sites.
- Information about your computer and internet connection, including your IP address, operating system, and browser type.
The information we collect automatically is statistical data and may include personal information. We may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Sites and to deliver a better and more personalized service, including by enabling us to:
- Estimate our audience size and usage patterns.
- Store information about your preferences, allowing us to customize our Sites according to your individual interests.
- Speed up your searches.
- Recognize you when you return to our Sites.
The technologies we use for this automatic data collection may include:
- Cookies (or browser cookies). Our Sites may also use cookies and tracking technology. A cookie is a small file placed in the storage of your computer or device. You may refuse to accept browser cookies by activating the appropriate setting on your browser or device, or through our cookie management tool. We use a cookie consent management platform provided by cookieyes.com to manage user preferences related to cookies and tracking technologies on our Sites. This tool helps us ensure compliance with applicable privacy laws by allowing visitors to accept, reject, or customize their cookie preferences. The cookie consent tool may place necessary cookies on your device to remember your choices and may collect limited information such as your consent status and the date and time of your selection. However, if you select to refuse some Cookies, you may be unable to access certain parts of our Sites. Unless you have adjusted your browser or device setting so that it will refuse cookies, our system will issue cookies when you direct your browser or device to our Sites.
- Web Beacons and Marketing Pixels. Pages of our Sites and our emails may contain small electronic files known as web beacons or pixels (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages, opened an email and for other related statistics of our Sites (for example, recording the popularity of certain content and verifying system and server integrity) and marketing purposes.
- Google Analytics. We use Google Analytics to optimize our Sites based on the traffic we receive and assist with marketing. To learn more about Google Analytics, including options for opting out and/or managing the ads you may see online please visit: https://policies.google.com/technologies/partner-sites. Additional information regarding online advertising is available at the Network Advertising Initiative’s (“NAI”) website. To learn more about targeted advertising and the choices available to you, visit Webchoices: Digital Advertising Alliance’s Consumer Choice Tool for Web US.
CATEGORIES OF PERSONAL INFORMATION COLLECTED IN THE PAST 12 MONTHS
The tables below show the categories of personal information and sensitive personal information that we have collected in the past 12 months from these Sites. Please note that while examples are listed for each category, we do not necessarily collect each of those examples listed.
| Personal Information Category | Examples | Collected from January 1, 2025, to December 31, 2025 | Currently Collected | Retention Period |
|---|---|---|---|---|
| Identifiers | Real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, or other similar identifiers. | Yes | Yes | We retain this category of personal information only for as long as reasonably necessary to fulfill the purpose for which it was collected, including responding to inquiries, maintaining business records, complying with legal obligations, and resolving disputes. When no longer needed, personal information is securely deleted or anonymized. |
| Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) | Name, address, telephone number, credit card number, debit card number, or other payment information. Some personal information in this category may overlap with other categories. |
Yes | Yes | We retain this category of personal information only for as long as reasonably necessary to fulfill the purpose for which it was collected, including responding to inquiries, maintaining business records, complying with legal obligations, and resolving disputes. When no longer needed, personal information is securely deleted or anonymized. |
| Commercial information | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | Yes | No | We retain this category of personal information only for as long as reasonably necessary to fulfill the purpose for which it was collected, including responding to inquiries, maintaining business records, complying with legal obligations, and resolving disputes. When no longer needed, personal information is securely deleted or anonymized. |
| Internet or other similar network activity | Browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement | Yes | Yes | We retain this category of personal information only for as long as reasonably necessary to fulfill the purpose for which it was collected, including responding to inquiries, maintaining business records, complying with legal obligations, and resolving disputes. When no longer needed, personal information is securely deleted or anonymized. |
| Geolocation data | Approximate location: City, state, or country derived from IP address | Yes | Yes | We retain this category of personal information only for as long as reasonably necessary to fulfill the purpose for which it was collected, including responding to inquiries, maintaining business records, complying with legal obligations, and resolving disputes. When no longer needed, personal information is securely deleted or anonymized. |
In the course of providing our products, services, or our Sites to you, we may collect certain sensitive personal information about you. In the past 12 months we have collected the categories of sensitive personal information shown in the table below.
| Sensitive Personal Information Category | Collected from January 1, 2025, to December 31, 2025 | Currently Collected | Retention Period |
|---|---|---|---|
| Complete account access credentials (usernames, account numbers, or card numbers combined with required access/security code or password) | Yes | No | For as long as you are a customer or until you delete your account (User Accounts were retired on December 31, 2025) |
| Precise geolocation | Yes | Yes | We retain this category of personal information only for as long as strictly necessary to fulfill the purpose for which it was collected, including responding to inquiries, maintaining business records, complying with legal obligations, and resolving disputes. When no longer needed, personal information is securely deleted or anonymized. |
THIRD-PARTY USE OF COOKIES AND OTHER TRACKING TECHNOLOGIES
Some content or applications, including advertisements, on the Sites are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Sites. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.
HOW WE USE YOUR INFORMATION
We use information that we collect about you or that you provide to us, including any personal information:
- To present our Sites and its contents to you.
- To provide you with information that you request from us.
- To improve our Sites’ content and layout and for our marketing and advertising efforts. All emails, newsletters, and other forms of communication from these Sites allow you to opt out from further communication at any time.
- To fulfill any other purpose for which you provide it.
- To provide you with recommended products or services.
- To notify you about changes to our Sites or any products or services we offer or provide through it.
- To allow you to participate in interactive features on our Sites.
- In any other way we may describe when you provide the information.
- For any other purpose with your consent.
For more information, see Choices About How We Use and Disclose Your Information.
DISCLOSURE OF YOUR INFORMATION
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.
We may disclose personal information that we collect, or you provide, as described in this privacy policy:
- To our subsidiaries and affiliates.
- To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Perio Inc.'s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Perio, Inc. about our Sites’ users is among the assets transferred.
- To fulfill the purpose for which you provide it.
- With your consent.
We may also disclose your personal information:
- To comply with any court order, law, or legal process, including responding to any government or regulatory request.
- To enforce or apply our terms and conditions of use and other agreements.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Perio, Inc. our customers, or others.
CATEGORIES OF PERSONAL INFORMATION SHARED OR SOLD IN THE PAST 12 MONTHS
Notice: We may sell your personal information.
We may share your personal information or sensitive personal information by disclosing it to a third party for a business purpose. In some circumstances we may “sell” your personal information as that term is defined under certain state privacy laws, including the California Consumer Privacy Act or the California Privacy Rights Act. In the past 12 months we have disclosed or sold the categories of personal information shown in the table below.
| Personal Information Category | Categories of Third-Party Recipients | Categories of Third-Party Recipients |
|---|---|---|
| Personal Information Category | Business Purpose Disclosures | Sales |
| Identifiers | Subsidiaries and Affiliates, Service Providers, Data Analytics Providers | Data Analytics Providers |
| Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) | Subsidiaries and Affiliates, Service Providers | None |
| Commercial information | Subsidiaries and Affiliates, Service Providers | None |
| Internet or other similar network activity | Subsidiaries and Affiliates, Service Providers, Data Analytics Providers, Advertising Networks | Data Analytics Providers, Advertising Networks |
| Geolocation data | Subsidiaries and Affiliates, Service Providers | None |
| Sensitive Personal Information Category | Categories of Third-Party Recipients | Categories of Third-Party Recipients |
|---|---|---|
| Sensitive Personal Information Category | Business Purpose Disclosures | Sales |
| Complete account access credentials (usernames, account numbers, or card numbers combined with required access/security code or password) | Service Providers | None (User Accounts were retired on December 31, 2025) |
| Precise geolocation | Subsidiaries and Affiliates, Service Providers | None |
CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
- Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of these Sites may then be inaccessible or not function properly.
- Promotional Offers from the Company. If you do not wish to have your email address or other contact information used by the Company to promote our own or third parties' products or services, you can opt-out by checking the relevant box located on the form on which we collect your information, by clicking the unsubscribe link in an email, or by sending us an email at ask@barbasol.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt-out does not apply to information provided to the Company as a result of a warranty registration, product service experience or other transactions.
- Third-party advertising. We use remarketing services to advertise on third-party websites to you after you have visited our Sites. We and our third-party vendors use cookies (either alone or in conjunction with web beacons or other tracking technologies) to collect information about you to inform, optimize, and serve ads based on your past visits to our Sites. This collected information may be associated with your personal information and may also be about your online activities over time and across different websites and other online services.
We do not control third parties’ collection or use of your information to serve interest-based advertising. If you have any questions about an advertisement or other targeted content, including how to opt-out of receiving targeted advertising from these vendors, you should contact the responsible provider directly.
You may also opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.
Residents of certain states may have additional personal information rights and choices. For more information, see below.
WEBSITE ANALYTICS SERVICES
We use certain analytics services, such as those provide by Google Analytics, Amazon, Meta, “X” (formerly Twitter), and other applications to gather information about visits to our Sites. Learn more about Google Analytics, including opting out of Google Analytics here.
ACCESSING AND CORRECTING YOUR INFORMATION
You can review and change your personal information by sending us an email at ask@barbasol.com to request access to, correct, or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
If you delete your user contributions from the Sites, copies of your user contributions may remain viewable in cached and archived pages or might have been copied or stored by other Sites users.
Residents of certain states may have additional personal information rights and choices. For more information, see below.
OUR POLICY ON DO NOT TRACK SIGNALS
You may be able to configure your device or browser to automatically communicate your preference to opt out of the sale and transfer of your personal information. We will recognize signals communicated to us that are in a commonly used and recognized format, and we will apply your preferences to your browser or device.
YOUR STATE PRIVACY RIGHTS
The California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “California Privacy Law”), as well as other state consumer privacy laws, provide their residents with additional rights regarding our use of their personal information. These rights are described below.
The Right to Know and to Confirm, and the Right to Data Portability
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months (the “right to know” and the “right to confirm”). Once we receive your request and confirm your identity, we will disclose to you:
- The categories of personal information that we collected about you.
- The categories of sources for the personal information we collected about you.
- Our business or commercial purpose for collecting or selling that personal information.
- The categories of third parties with whom we share that personal information.
- If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
- Sales, identifying the personal information categories that each category of recipient purchased; and
- Disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.
- The specific pieces of personal information we collected about you (also called a “data portability” request).
- If you submit a data portability request, we will provide you with a copy of your personal information in a common and portable format that you may transfer to another organization of your choosing.
The Right to Delete
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (the "right to delete"). Once we receive your request and confirm your identity, we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
- Provide a service that you requested, take actions reasonably anticipated within the context of our ongoing relationship with you, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another individual to exercise their free speech rights, or exercise another right provided for by law.
- Comply with specific laws, such as the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
We will delete or deidentify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.
The Right to Correct Inaccurate Information
You have the right to correct any inaccurate personal information about you that we have in our possession (the “right to correct”). Once we receive your request and confirm your identity, we will disclose to you the specific pieces of personal information that we have collected about you. You will then have the opportunity to direct us to correct the pieces of information which you believe are inaccurate.
We may deny your request to correct if we believe the updated information is incorrect or is being used for any fraudulent or deceptive purpose.
The Right to Restrict Sensitive Personal Information Processing
You have the right to restrict our processing of your sensitive personal information (the “right to restrict”). Once we receive your request and verify your identity, we will cease the processing of your sensitive personal information for the purpose of inferring characteristics about you. Please note that we may continue to process your sensitive personal information for other purposes consistent with this Privacy Policy.
The Right to Opt Out of the Processing and Sale of Personal Information
You have the right to direct us to not process your personal information for targeted advertising and to not sell your personal information at any time (the "right to opt-out"). Once we receive your request, we will no longer use or process your personal information for the purpose of providing targeted advertising to you based on your activity and interests. We will also no longer sell (as that term is defined by relevant and applicable state law) your personal information to third parties for targeted advertising purposes.
The Right to Opt Out of the Sharing of Personal Information for Cross-Contextual Behavioral Advertising
You have the right to opt out of the sharing of your personal information with third parties for cross-contextual behavioral advertising. Once we receive your request, we will no longer use or process your personal information for the purpose of advertising to you based on your individual activity.
The Right to Opt Out of Profiling
You have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects to you. Once we receive your request, we will no longer use or process your personal information for making decisions that produce a legal or similarly significant effect to you.
The Right to Be Free from Discrimination
We will not discriminate against you for exercising any of your rights under applicable state privacy law. Unless permitted by state law, we will not:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you with a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
However, we may offer you certain financial incentives permitted by state privacy law that can result in different prices, rates, or quality levels. This may include loyalty and rewards programs. Any legally permitted financial incentive we offer will reasonably relate to your personal information’s value and will contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.
EXERCISING YOUR RIGHTS
To exercise your rights described in this Privacy Policy, you may submit a request to us by:
- Contacting us online at: http://www.barbasol.com/company/contact/
- Emailing us at: ask@barbasol.com
- Calling us at: 1-833-806-2459
- Mailing us at: Perio, Inc., Attn: Legal Department, 6156 Wilcox Road, Dublin, OH 43016
Only you or someone legally authorized to act on your behalf may make a request related to your personal information. You may also make a request on behalf of your child. You may only submit a request twice within a 12-month period.
We may not require you to provide additional personal information to verify your identity for opt-out requests. However, to process other requests, we may require you to:
- Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include:
- Providing at least three (3) pieces of information that match the information we have about you.
- Providing a signed declaration, under penalty of perjury, that you are the individual about whom you have submitted the request, or that you are legally authorized to submit the request on the individual’s behalf.
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you.
We will only use the personal information provided in the request to verify the requestor’s identity or authority to make it.
You may appeal a decision concerning your privacy rights by emailing us at ask@barbasol.com. or by writing to us at: Perio, Inc., Attn: Legal Department, 6156 Wilcox Road, Dublin, OH 43016.
RESPONSE TIMING AND FORMAT
We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please email ask@barbasol.com or call 1-833-806-2459.
We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing.
We will deliver our written response by mail or electronically, at your option.
Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
DATA SECURITY
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All personal information you provide to us is stored on our secure servers behind firewalls.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Sites. The safety and security of your information also depend on you. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our Sites.
TRANSFER OF DATA
Your personal information may be transferred and maintained on computers located outside of your state, province, country, or other jurisdiction where the data protection laws may differ. If you are located outside of the United States and choose to provide information to us, note that we transfer the data, including, but not limited to, personal information, to the United States and process it there. Your use of the Service and submission of such information represents your consent to our Terms of Use, Privacy Policy, and transfer of personal information. We will take reasonable steps to ensure your personal data is treated securely and is not transferred to an organization or country unless there are reasonable security controls in place.
CHILDREN UNDER 16
Our Sites are not intended for children under 16 years of age. No one under 16 may provide any personal information to the Sites. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on these Sites or on or through any of their features on the Site, use any of the interactive or public comment features of these Sites, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us using the contact information provided below.
CHANGES TO OUR PRIVACY POLICY
We reserve the right to make changes to this privacy policy at our sole discretion. Any changes to this privacy policy will be posted on this page. If we make material changes to how we treat our users' personal information, we will notify you through a notice on the Sites’ home pages. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Sites and this privacy policy to check for any changes.
CONTACT INFORMATION
To ask questions or comment about this privacy policy and our privacy practices, contact us at ask@barbasol.com or via our toll-free number at 1-833-806-2459.