American Cheerleader On Tour
Pure Silk is continuing its promotional partnership with American Cheerleader and its AC On Tour campaign. The 2008 campaign is bigger than ever and is now linked with Varsity Brands, making it a substantially bigger tour than before.
The tour begins in late 2008 and will continue through spring 2009, traveling to various cheerleading competitions, spreading the word about American Cheerleader magazine and Pure Silk shave cream for women.
Pure Silk and American Cheerleader magazine enjoyed the 2007/2008 campaign's success and look forward to the 2008/2009 possibilities.
